Grief is not a place you leave.
It is a place you inhabit.

Grief can come in waves, shifting, unpredictable, sometimes overwhelming. This is a place to find your footing.
Here, we honour what stays, the love.

A vintage television balanced on a pair of legs in sneakers, waves moving on its screen

a note kept in the album

The foundation was born in honour of Erin, who we lost in May 2024. We believe that grief is not something to be moved past, but something to be lived alongside, and that what stays, always, is love.

Home for Grief

the lantern room

Today, we remember.

A place to light a small, steady light for someone you have loved and lost. Your lantern will sit alongside the others, no comments, no likes, only witness.

The room is quiet for now. Yours could be the first lantern lit.

on our radar

The Imagine challenge.

iloveboobies.co.za · imagine challenge 2026

This October, ILoveBoobies hosts the Imagine Challenge 2026 — the seventh year of their biggest fundraiser. It is a month-long virtual movement challenge: walk, run, hike, swim, cycle, dance or lift your way through your chosen distance, wherever you are in the world.

Every entry funds one free breast health screening for a woman in an underserved community. Choose a classic distance — 60km on foot, 300km by bike, 10km in the water, or 20 hours of movement — and once you reach it, the Ultra Challenge unlocks. There are no podiums and no medals: everyone who keeps moving has an equal chance at the sponsor prizes, and every entry funds a screening.

Move through October. Fund a screening.

Join the Imagine Challenge →

this month

Today · Month of October

Breast Cancer Awareness Month

Every October we see the ribbons, the pink products, the campaigns and the posts. They matter because they get us talking. But awareness can also become action. Here in South Africa, organisations are working to make breast health education, screening, treatment and support more accessible. So perhaps this October, let the pink mean something: learn what is normal for your body, encourage someone you love to do the same, and know where to turn if you or someone you love ever needs support. Because awareness matters. But what we do with that awareness matters too.

  • ILoveBoobies ZAfree breast examinations for women who may otherwise struggle to access screening
  • Project Flamingotimely surgery and care within South Africa's public healthcare system
  • Reach for Recovery South Africapractical and emotional support, including peer support from women who have walked this road
  • Breast Health Foundationeducation and support for South Africans affected by breast cancer
  • CANSAcounselling, support groups and practical help for people affected by cancer and their families
  • Keep A Breast Foundationcreators of the "i love boobies!" campaign, getting younger people talking about breast health and early detection

once a month, by post

Receive a gentle letter, once a month.

One letter, on a Sunday. With love, from The Erin Foundation.

coming soon

Not Another Grief Podcast.

Real conversations about grief. Without the script.

We’re creating a podcast about grief as it is actually lived — complicated, messy, ordinary, devastating, funny, lonely, loving and sometimes all of those things at once.

We’ll talk with grieving people, counsellors, researchers, authors and others who work alongside loss about everything from continuing bonds, traumatic and sudden loss, parenting through grief and supporting someone who is grieving, to friendship, relationships, identity, memory, anger, guilt, finding meaning and learning to live with what cannot be fixed.

And sometimes, we’ll simply talk about the things people don’t seem to talk about enough.

have something to say?

We want grieving voices to be part of these conversations.

If you have lived experience, a perspective you think deserves more space, professional knowledge to share, or simply a grief story you think someone else might need to hear, we’d love to hear from you.

I’d like to be featured

You don’t need to be an expert. You don’t need to have the right words. You just need to be willing to have an honest conversation.